BSc (Hons) Digital Marketing with Foundation

Year 0 Modules (Level 3)

This course will introduce students to all the fundamental principles of academic practice.

You develop the range of skills needed in the foundation of business and management with a particular focus on academic writing, innovative thinking, communication skills, and research practice.

Modules may include*:

• Academic Development- Critical Thinking and Research
• Academic Development- Writing and Communication
• Introduction to Business Management
• Developing Professional Skills
• Marketing Fundamentals
• Business Management Foundation Project.

Year 1 Modules (Level 4)

• Marketing and the Digital Context
• Fundamentals of Business and Management Practice
• Web Design and Coding Basics
• Promotion and Communication Design
• Professional Life Practice “Developing your Practice”
• Professional Life Practice “Exploring your Practice”.

Year 2 Modules (Level 5)

• Photography and Visual Creation
• Digital Psychology
• Enterprise, Innovation and Responsible Business
• Professional Life Practice “Applying your Practice”
• Work-Based Learning.

Year 3 Modules (Level 6)

• Marketing Campaign Planning
• Applied Research Methods: Emerging Technology, AI and Market Research
• Professional Life Practice “Situating your Practice”
• Independent Dissertation Project.